Choose a satisfactory domain

Popular general domain extensions such as .COM, .NET and .ORG are the go-to choices for most websites, which also means that the short, memorable domains are already taken. You cannot obtain a good .COM domain name such as your brandname.com without paying a heavy premium or it is not available at all. With the additional extensions added to the domain industry, more opportunities have presented themselves and you can snatch a domain name such as yourbrand.yourindustry before it is gone.

Increase online visibility

In a sea of .COM domains, a niche-specific domain name leave an impression and makes your website stand out. It can tell your customer exactly what you are about. If you are a medical provider, yourbrand.care shows that you are attentive and caring in providing medical assistance.

Enhance search engine ranking

Niche domains can boost your SEO and give your website a higher ranking in browser searches. Search engines base their ranking on relevance, and a domain that uses an industry keyword can enhance a site’s visibility. For example, a company with a .HOSTING domain may rank higher for searches related to hosting providers, giving it an edge over competitors using more generic extensions. Even though the niche extension may cost a bit more, it is worth the investment and its benefits cannot be overlooked.

Maintain long-term value

The value of a good domain name with nich-specific extensions extends beyond the current usage. The number of premium domains is extremely limited. For example, it is next to impossible to find a domain name such as call.me or call.com as .COM and .ME domain extensions have been around for a long time. call.COMPUTER is still available for registration as we write this blog. As more businesses and individuals recognize the benefits of niche-specific domain extensions, the pool of available names will shrink, driving up their value.